Boycott Coke? What does it mean? You could get enough people to stop buying a product, the company would go out of business. But how to get such a thing to happen? Is it naive and idealistic to tell people to stop buying a product? Does that method in fact have the opposite effect of promoting the product you denounce? Is it true that what you resist, persists? I don’t know, but there can only be good in being the change you want to see.